Head to head · 4 tools

Act-On vs Keap vs Marketo vs Zoho CRM

Starting price

Contact sales

Starting price

$249/month

Starting price

—

Starting price

$14/month

Attribute	Act-On	Keap	Marketo	Zoho CRM
Category	Marketing	CRM & Customer Management	Marketing	CRM & Customer Management
Pricing	Contact sales	Paid	Paid	Free tier
Starting price	Contact sales	$249/month	—	$14/month
Free tier	No	No	Unknown	Yes
Free trial	No	Yes	Unknown	Yes (15d)
Deployment	—	Cloud	—	Cloud
API available	Unknown	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	—	—	4
Integrations	—	1	—	—
Company	—	Founded 2001	Founded 2006	Founded 1996
Feature attributes
Sso Saml	— Unknown	— Unknown	— Unknown	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.