Head to head · 4 tools

Act-On vs HubSpot vs Keap vs Marketo

Starting price

Contact sales

Starting price

$15/month

Starting price

$249/month

Starting price

—

Attribute	Act-On	HubSpot	Keap	Marketo
Category	Marketing	CRM & Customer Management	CRM & Customer Management	Marketing
Pricing	Contact sales	Free tier	Paid	Paid
Starting price	Contact sales	$15/month	$249/month	—
Free tier	No	Yes	No	Unknown
Free trial	No	Yes (14d)	Yes	Unknown
Deployment	—	—	Cloud	—
API available	Unknown	Yes	Unknown	Unknown
Platforms	—	ios, android	—	—
Certifications	—	—	—	—
Integrations	—	23	1	—
Company	—	Founded 2006	Founded 2001	Founded 2006
Feature attributes
Sso Saml	— Unknown	✓ Yes	— Unknown	— Unknown
Rbac	— Unknown	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	Ios And Android	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.