Head to head · 4 tools

Hotjar vs Pogo vs Qualtrics vs Semrush

Starting price

$39/month

Starting price

—

Starting price

$420/month

Starting price

$139.95

Attribute	Hotjar	Pogo	Qualtrics	Semrush
Category	Analytics & Business Intelligence	Analytics & Business Intelligence	Research & Science	SEO & Search Marketing
Pricing	Free tier	Paid	Free tier	Paid
Starting price	$39/month	—	$420/month	$139.95
Free tier	Yes	No	Yes	No
Free trial	Yes	Unknown	No	Yes (14d)
Deployment	—	—	—	Cloud
API available	Unknown	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	—	5	—
Integrations	1	—	—	—
Company	—	—	Founded 2002	Founded 2008
Feature attributes
Sso Saml	— Unknown	— Unknown	✓ Yes	✓ Yes
Rbac	— Unknown	— Unknown	✓ Yes	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Survey Builder	— Unknown	— Unknown	✓ Yes	— Unknown
Electronic Lab Notebook	— Unknown	— Unknown	— Unknown	— Unknown
Statistical Analysis	— Unknown	— Unknown	— Unknown	— Unknown
Regulatory Support	— Unknown	— Unknown	— Unknown	— Unknown
Shared Workspace	— Unknown	— Unknown	— Unknown	— Unknown
Keyword Research	— Unknown	— Unknown	— Unknown	✓ Yes
Backlink Analysis	— Unknown	— Unknown	— Unknown	✓ Yes
Rank Tracking	— Unknown	— Unknown	— Unknown	✓ Yes
Site Audit	— Unknown	— Unknown	— Unknown	✓ Yes
Index Size	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.