Ahrefs vs Moz vs Reputation.com vs Whitespark
| Attribute | ||||
|---|---|---|---|---|
| Category | SEO & Search Marketing | SEO & Search Marketing | Marketing | SEO & Search Marketing |
| Pricing | Freemium | Paid | Paid | Paid |
| Starting price | $129 | $39/month | $150/month | $1/month |
| Free tier | No | No | No | No |
| Free trial | Yes | Yes (30d) | No | No |
| Deployment | Cloud | Cloud | — | — |
| API available | Yes | Yes | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | — | — | — | — |
| Company | Founded 2010 | Founded 2004 | Founded 2006 | — |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Keyword Research | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Backlink Analysis | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Rank Tracking | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Site Audit | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Index Size | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.