Head to head · 4 tools

IFTTT vs Make vs Marketo vs Zapier

Starting price

$2.99/month

Starting price

$10.59/month

Starting price

—

Starting price

$19.99

Attribute	IFTTT	Make	Marketo	Zapier
Category	AI & Automation	AI & Automation	Marketing	AI & Automation
Pricing	Free tier	Free tier	Paid	Free tier
Starting price	$2.99/month	$10.59/month	—	$19.99
Free tier	Yes	Yes	Unknown	Yes
Free trial	No	No	Unknown	Yes
Deployment	Cloud	—	—	Cloud
API available	Unknown	Unknown	Unknown	Yes
Platforms	ios, android	—	—	—
Certifications	—	—	—	2
Integrations	4	7	—	14
Company	Founded 2010	Founded 2012	Founded 2006	Founded 2012
Feature attributes
Sso Saml	— Unknown	— Unknown	— Unknown	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	✓ Yes
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	✓ Yes
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Prebuilt Integrations	— Unknown	— Unknown	— Unknown	— Unknown
Visual Workflow Builder	— Unknown	— Unknown	— Unknown	✓ Yes
Code Steps	— Unknown	— Unknown	— Unknown	✓ Yes
Llm Access	— Unknown	— Unknown	— Unknown	✓ Yes
Ai Agents	— Unknown	— Unknown	— Unknown	✓ Yes
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.