Google Analytics vs Matomo vs Plausible vs Umami
| Attribute | ||||
|---|---|---|---|---|
| Category | Web & Product Analytics | Web & Product Analytics | Analytics & Business Intelligence | Analytics & Business Intelligence |
| Pricing | Free tier | Free tier | Paid | Free tier |
| Starting price | $0/month | $19/month | $9/month | $9/month |
| Free tier | Yes | Yes | No | Yes |
| Free trial | No | Yes | No | No |
| Deployment | — | — | — | — |
| API available | Unknown | Unknown | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | 1 | — | 1 | — |
| Company | — | — | Founded 2018 | — |
| Feature attributes | ||||
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.