Head to head · 4 tools

Braze vs Make vs Workato vs Zapier

Starting price

—

Starting price

$10.59/month

Starting price

—

Starting price

$19.99

Attribute	Braze	Make	Workato	Zapier
Category	Marketing	AI & Automation	AI & Automation	AI & Automation
Pricing	Pricing n/a	Free tier	Paid	Free tier
Starting price	—	$10.59/month	—	$19.99
Free tier	Unknown	Yes	No	Yes
Free trial	Unknown	No	No	Yes
Deployment	—	—	—	Cloud
API available	Yes	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	2	—	—	2
Integrations	—	7	2	14
Company	Founded 2011	Founded 2012	—	Founded 2012
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	✓ Yes
Rbac	✓ Yes	— Unknown	— Unknown	✓ Yes
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	✓ Yes	— Unknown	— Unknown	✓ Yes
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Prebuilt Integrations	— Unknown	— Unknown	— Unknown	— Unknown
Visual Workflow Builder	— Unknown	— Unknown	— Unknown	✓ Yes
Code Steps	— Unknown	— Unknown	— Unknown	✓ Yes
Llm Access	— Unknown	— Unknown	— Unknown	✓ Yes
Ai Agents	— Unknown	— Unknown	— Unknown	✓ Yes

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.