Head to head · 4 tools

Braze vs Looker vs Microsoft Power BI vs ThoughtSpot

Starting price

—

Starting price

$35

Starting price

$10/month

Starting price

$25/month

Attribute	Braze	Looker	Microsoft Power BI	ThoughtSpot
Category	Marketing	Analytics & Business Intelligence	Analytics & Business Intelligence	Analytics & Business Intelligence
Pricing	Pricing n/a	Paid	Free tier	Paid
Starting price	—	$35	$10/month	$25/month
Free tier	Unknown	No	Yes	No
Free trial	Unknown	Yes	Yes (60d)	Yes
Deployment	—	Cloud	—	—
API available	Yes	Yes	Unknown	Unknown
Platforms	—	—	—	—
Certifications	2	1	—	—
Integrations	—	4	2	2
Company	Founded 2011	Founded 2012	—	Founded 2012
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	— Unknown
Rbac	✓ Yes	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	✓ Yes	— Unknown	— Unknown	— Unknown
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Data Source Connectors	— Unknown	— Unknown	— Unknown	— Unknown
Self Service Exploration	— Unknown	— Unknown	— Unknown	— Unknown
Embedded Analytics	— Unknown	✓ Yes	— Unknown	— Unknown
Natural Language Query	— Unknown	✓ Yes	— Unknown	— Unknown
Scheduled Reports	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.