Appian vs Salesforce vs ServiceNow vs Xero

Appian+

Starting price

—

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Salesforce+

Starting price

$25/month

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ServiceNow+

Starting price

—

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Xero+

Starting price

$25/month

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Attribute	Appian	Salesforce	ServiceNow	Xero
Category	AI & Automation	CRM & Customer Management	AI & Automation	Finance & Accounting
Pricing	Paid	Paid	Paid	Paid
Starting price	—	✓ $25/month	—	✓ $25/month
Free tier	No	No	No	No
Free trial	No	✓ Yes (30d)	No	✓ Yes
Deployment	—	Cloud	—	Cloud
API available	Unknown	✓ Yes	Unknown	Unknown
Platforms	—	—	—	—
Certifications	—	✓ 12	—	1
Integrations	—	✓ 22	—	—
Company	—	Founded 1999	Founded 2004	Founded 2006
Feature attributes
Sso Saml	— Unknown	— Unknown	— Unknown	— Unknown
Rbac	— Unknown	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Invoicing	— Unknown	— Unknown	— Unknown	✓ Yes
Expense Tracking	— Unknown	— Unknown	— Unknown	✓ Yes
Bank Reconciliation	— Unknown	— Unknown	— Unknown	✓ Yes
Multi Currency	— Unknown	— Unknown	— Unknown	✓ Yes
Payroll	— Unknown	— Unknown	— Unknown	✓ Yes

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.