Airtable vs Formula Bot vs Looker vs Tableau
| Attribute | ||||
|---|---|---|---|---|
| Category | No-Code & Low-Code | Analytics & Business Intelligence | Analytics & Business Intelligence | Analytics & Business Intelligence |
| Pricing | Free tier | Paid | Paid | Paid |
| Starting price | $20/month | $18/month | $35 | $15/month |
| Free tier | Yes | No | No | Unknown |
| Free trial | Yes (14d) | Yes | Yes | Yes (14d) |
| Deployment | Cloud | — | Cloud | — |
| API available | Yes | Unknown | Yes | Unknown |
| Platforms | android | — | — | — |
| Certifications | 3 | — | 1 | — |
| Integrations | 5 | 2 | 4 | — |
| Company | Founded 2012 | — | Founded 2012 | Founded 2003 |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | ✓ Yes | — Unknown |
| Mobile App | Android Only | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Visual Builder | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Database Included | — Unknown | — Unknown | — Unknown | — Unknown |
| Custom Code Support | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Self Hosting | — Unknown | — Unknown | — Unknown | — Unknown |
| Workflow Automation | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Data Source Connectors | — Unknown | — Unknown | — Unknown | — Unknown |
| Self Service Exploration | — Unknown | — Unknown | — Unknown | — Unknown |
| Embedded Analytics | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Natural Language Query | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Scheduled Reports | — Unknown | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.