Ahrefs vs Looker vs Microsoft Power BI
| Attribute | |||
|---|---|---|---|
| Category | SEO & Search Marketing | Analytics & Business Intelligence | Analytics & Business Intelligence |
| Pricing | Freemium | Paid | Free tier |
| Starting price | $129 | $35 | $10/month |
| Free tier | No | No | Yes |
| Free trial | Yes | Yes | Yes (60d) |
| Deployment | Cloud | Cloud | — |
| API available | Yes | Yes | Unknown |
| Platforms | — | — | — |
| Certifications | — | 1 | — |
| Integrations | — | 4 | 2 |
| Company | Founded 2010 | Founded 2012 | — |
| Feature attributes | |||
| Sso Saml | ✓ Yes | — Unknown | — Unknown |
| Rbac | ✓ Yes | ✓ Yes | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown |
| Data Export | ✓ Yes | — Unknown | — Unknown |
| Keyword Research | ✓ Yes | — Unknown | — Unknown |
| Backlink Analysis | ✓ Yes | — Unknown | — Unknown |
| Rank Tracking | ✓ Yes | — Unknown | — Unknown |
| Site Audit | ✓ Yes | — Unknown | — Unknown |
| Index Size | — Unknown | — Unknown | — Unknown |
| Data Source Connectors | — Unknown | — Unknown | — Unknown |
| Self Service Exploration | — Unknown | — Unknown | — Unknown |
| Embedded Analytics | — Unknown | ✓ Yes | — Unknown |
| Natural Language Query | — Unknown | ✓ Yes | — Unknown |
| Scheduled Reports | — Unknown | — Unknown | — Unknown |
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Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.