Ahrefs vs Gusto vs Rippling vs Xero
| Attribute | ||||
|---|---|---|---|---|
| Category | SEO & Search Marketing | HR & Recruiting | HR & Recruiting | Finance & Accounting |
| Pricing | Freemium | Paid | Paid | Paid |
| Starting price | $129 | $49/month | $8/month | $25/month |
| Free tier | No | No | No | No |
| Free trial | Yes | No | Yes | Yes |
| Deployment | Cloud | Cloud | Cloud | Cloud |
| API available | Yes | Unknown | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | 1 |
| Integrations | — | 2 | 3 | — |
| Company | Founded 2010 | Founded 2011 | — | Founded 2006 |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | — Unknown | — Unknown | — Unknown |
| Data Export | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Keyword Research | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Backlink Analysis | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rank Tracking | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Site Audit | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Index Size | — Unknown | — Unknown | — Unknown | — Unknown |
| Invoicing | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Expense Tracking | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Bank Reconciliation | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Multi Currency | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Payroll | — Unknown | — Unknown | — Unknown | ✓ Yes |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.