Ahrefs vs Bench vs Gusto vs Xero

Ahrefs+

Starting price

$129

ViewVisit site ↗

Bench+

Starting price

$189/month

ViewVisit site ↗

Gusto+

Starting price

$49/month

ViewVisit site ↗

Xero+

Starting price

$25/month

ViewVisit site ↗

Attribute	Ahrefs	Bench	Gusto	Xero
Category	SEO & Search Marketing	Finance & Accounting	HR & Recruiting	Finance & Accounting
Pricing	Freemium	Paid	Paid	Paid
Starting price	$129	$189/month	$49/month	✓ $25/month
Free tier	No	No	No	No
Free trial	✓ Yes	No	No	✓ Yes
Deployment	Cloud	—	Cloud	Cloud
API available	✓ Yes	Unknown	Unknown	Unknown
Platforms	—	—	—	—
Certifications	—	—	—	✓ 1
Integrations	—	—	✓ 2	—
Company	Founded 2010	—	Founded 2011	Founded 2006
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	— Unknown
Rbac	✓ Yes	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Keyword Research	✓ Yes	— Unknown	— Unknown	— Unknown
Backlink Analysis	✓ Yes	— Unknown	— Unknown	— Unknown
Rank Tracking	✓ Yes	— Unknown	— Unknown	— Unknown
Site Audit	✓ Yes	— Unknown	— Unknown	— Unknown
Index Size	— Unknown	— Unknown	— Unknown	— Unknown
Invoicing	— Unknown	— Unknown	— Unknown	✓ Yes
Expense Tracking	— Unknown	— Unknown	— Unknown	✓ Yes
Bank Reconciliation	— Unknown	— Unknown	— Unknown	✓ Yes
Multi Currency	— Unknown	— Unknown	— Unknown	✓ Yes
Payroll	— Unknown	— Unknown	— Unknown	✓ Yes

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.