Head to head · 4 tools

Ahrefs vs Auth0 vs Cognito vs Okta

Starting price

$129

Starting price

$35/month

Starting price

—

Starting price

$6/month

Attribute	Ahrefs	Auth0	Cognito	Okta
Category	SEO & Search Marketing	Identity & Access Management	Cybersecurity	Cybersecurity
Pricing	Freemium	Free tier	Paid	Paid
Starting price	$129	$35/month	—	$6/month
Free tier	No	Yes	No	No
Free trial	Yes	Yes	Unknown	Yes
Deployment	Cloud	Cloud	—	Cloud
API available	Yes	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	—	—	1
Integrations	—	—	—	—
Company	Founded 2010	Founded 2013	—	Founded 2009
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	✓ Yes
Rbac	✓ Yes	— Unknown	— Unknown	✓ Yes
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Keyword Research	✓ Yes	— Unknown	— Unknown	— Unknown
Backlink Analysis	✓ Yes	— Unknown	— Unknown	— Unknown
Rank Tracking	✓ Yes	— Unknown	— Unknown	— Unknown
Site Audit	✓ Yes	— Unknown	— Unknown	— Unknown
Index Size	— Unknown	— Unknown	— Unknown	— Unknown
Threat Detection Type	— Unknown	— Unknown	— Unknown	— Unknown
Mfa	— Unknown	— Unknown	— Unknown	✓ Yes
Identity Management	— Unknown	— Unknown	— Unknown	✓ Yes
Vulnerability Scanning	— Unknown	— Unknown	— Unknown	— Unknown
Incident Response	— Unknown	— Unknown	— Unknown	✓ Yes

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.