ActiveCampaign vs Brevo vs Keap vs Pardot
| Attribute | ||||
|---|---|---|---|---|
| Category | Email Marketing | Email & Messaging Marketing | CRM & Customer Management | Marketing |
| Pricing | Paid | Free tier | Paid | Contact sales |
| Starting price | $15/month | $9 | $249/month | $1250/month |
| Free tier | No | Yes | No | No |
| Free trial | Yes | No | Yes | No |
| Deployment | Cloud | — | Cloud | Cloud |
| API available | Unknown | Yes | Unknown | Unknown |
| Platforms | — | — | — | — |
| Certifications | — | — | — | — |
| Integrations | 4 | 4 | 1 | — |
| Company | Founded 2003 | Founded 2012 | Founded 2001 | — |
| Feature attributes | ||||
| Sso Saml | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Rbac | — Unknown | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Data Export | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Email Automation | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Sms Marketing | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Templates | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Segmentation | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Deliverability Tools | — Unknown | ✓ Yes | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.